Terms & Conditions

Last updated : 11-02-2024

The website – ‘www.wholetailer.store’ or mobile application – ‘Wholetailer’ and the other associated/ancillary applications, products, websites and services (“Website”) are property of and managed by Wholetailer (“Wholetailer”), having its corporate office at 91Springboard 21B Udyog Vihar, 21-B, Sector 18, Gurugram, Sarhol, Haryana 122015. For the purposes of these Terms and Conditions of Use and Access (“T&C”), accessing of the Website and the mobile platforms including all information, tools and services made available shall hereinafter be collectively be referred to as the “Services”.

By accessing or using any version of the Website, you signify that you have read, understood and agree to be bound by these Terms and Conditions of Use and Access (“T&C”), the Privacy Policy of Wholetailer and any other applicable law.

As used herein, “Users” shall mean anyone who uses or accesses the Website/ Services on any computer, mobile phone, tablet, console or other device (collectively, “Device”). The users include such persons who are creating an account on the website irrespective of the nature of services availed, or expected by them. Your continued use of the Website shall be constituted as your acceptance to the T&C, as revised from time to time. If you do not agree with these T&C, please do not access the Website and use the Services. For the purposes of these T&C, “we”, “our” and “us” shall mean Wholetailer, and/or third-party service providers engaged by Wholetailer to render Services on the Website and “you” and “your” shall mean a User who meets the eligibility criteria set out below.

1. Terms and conditions subject to change

1.1 We reserve the right to update or modify these T&C at any time without prior notice. Your access of the Website and use of the Services following any such change constitutes your agreement to follow and be bound by these T&C, as updated or modified. For this reason, we encourage you to review these T&C each time you access and use the Services.

2. Eligibility

(2.1) You represent and warrant that you are competent and eligible to enter into a legally binding agreement and be bound by these T&C. You shall not access and use the Services if you are not competent to contract under the applicable laws, rules and regulations

(2.2) If you are accessing the Website and the Services are being used for the benefit of a minor, you expressly confirm that you are legally competent to provide consent on behalf of such a minor and that the minor’s use of the Website and/or the Services shall be subject to the T&C.

(2.3) If you represent a company, partnership firm or sole proprietorship, you shall be eligible to access the Services and avail of the features and facilities on its behalf only if you have been duly authorized by way of necessary corporate action, as may be prescribed statutorily and/or under the charter documents of such entity and further, if you have fulfilled such additional eligibility requirements as Wholetailer may require in connection therewith.

3. Intellectual Property Rights Policy

(3.1) All of the content on the Services, including, without limitation, all of the page headers, images, illustrations, graphics, audio clips, video clips or text, interface, reports generated, trademarks, tradenames, trade secrets (“Services Content”), constitute our and our partners’ intellectual property. Copyright laws in all applicable jurisdictions protect the Services and the Services Content

(3.2) You may access the Services, avail of the features and facilities and utilize the Services Content for your personal or internal requirements only. You agree not to duplicate, distribute, create derivative works of, display, or commercially exploit the Services Content, features or facilities, directly or indirectly, except as expressly authorized herein. In case you want to request permission to commercially exploit any Services Content, you could contact us

(3.3) Wholetailer is the sole owners of the underlying software and source code associated with the Services and all the trademarks, copyright and any other intellectual property rights of any nature in the Services.

4. User Account, Password & Security

(4.1) You are required to create an account (“Account”) on the Website to have access to the Services. You are are responsible for maintaining the confidentiality of your login credentials and your Account and are fully responsible for all activities that occur under your password or Account. You agree to:
(a) immediately notify us of any unauthorized use of your password or Account or any other breach of security; and
(b) ensure that you exit from your Account at the end of each session. We cannot and will not be liable for any loss or damage arising from your failure to comply with this Clause 4.

(4.2) You hereby acknowledge that the deletion of the Services from the Device does not constitute termination of your Account and agree to undertake the process detailed herein in order to complete de-registration. If you are desirous of having your name and other details removed from the records of Wholetailer, immediately upon receiving your written request to that effect Wholetailer shall remove and/delete all such information.

5. User Communications

(5.1) Accepting these T&C, implies your express consent to be contacted by us, our agents, representatives, affiliates, or anyone calling on our behalf at any contact number, or physical or electronic address provided by you while registering your Account. You further agree to us contacting you in any manner, including without limitation, SMS messages (including text messages), calls using pre-recorded messages or artificial voice, calls and messages delivered using auto telephone dialling system or an automatic texting system, and notifications sent via the Services. Automated messages may be played when the telephone is answered whether by you or someone else. If an agent or representative calls, he or she may also leave a message on your answering machine, voice mail, or send one via SMS

(5.2) You certify, warrant and represent that the telephone numbers and/or email addresses and any other information that you have provided (at the time of registering on the Website or thereafter or for creating an Account) to us are your own and not someone else’s and are true, accurate, current and complete. You represent that you are permitted to receive calls at each of the telephone/ mobile numbers you have provided to us and emails at each of the email addresses you have provided us. You agree to notify us whenever you stop using a telephone/ mobile number(s) and/or email address(es).

6. User Guidelines

(6.1) In consideration of Wholetailer granting you the rights hereunder, you hereby agree not to use the Services for any purpose that is unlawful under any applicable laws and/or in violation of the terms of these T&C and our Privacy Policy. You shall not use the Services in any manner that could damage, disable, overburden, or impair our server, or any network(s) connected to any other server, or interfere with any other party’s use and enjoyment of the Services. You shall not attempt to gain unauthorized access to any functions and features, other user accounts, computer systems or networks connected to any other server, in any manner, including, through hacking, password mining or any other means. You shall not obtain or attempt to obtain any materials or information through any means which is not intentionally made available to your Account or through the Services.

(6.2) The Services are made available to you on non-exclusive, non-transferable, non-sublicensable and on limited license basis for your own personal and non-commercial use alone and grants you a limited right to temporarily download one copy of the material (information or software) on the Website. You shall not allow third parties to:
(i) make and/or distribute copies of the Services or any deliverable generated by the Services;
(ii) attempt to copy, reproduce, alter, modify and/or reverse engineer the Services; and/or (iii) create derivative works of the Services.

(6.3) You accept that any and all operations emanating from your Device shall be assumed to have been initiated by you

(6.4) You shall not copy, reproduce, distribute, or create derivative works or modify the Services Content that is available on the Website. Also, you shall not attempt to decompile or reverse engineer or reverse compile our technology/ software that is available on the Website or transfer the material to another person or “mirror” the material on any other server, including, without limitation, such Java applet, as may be associated with the Website and/ or the Services from time to time.

(6.5) You shall request Wholetailer to block the Account and change the password immediately for the Account, if your Device has been lost or stolen.

(6.6) You are responsible for any and all activities that occur in your Account. You agree to notify Wholetailer immediately of any unauthorized use of the Account or any other breach of security. Wholetailer shall not be liable for any loss to you or your organization owing to negligent actions or a failure on your part to inform Wholetailer within a reasonable time, about loss or theft of your Device and/or any unauthorized access in your Account, either with or without your knowledge.

(6.7) You shall be liable for losses incurred by Wholetailer or any other party due to a third party’s use of the Account. You shall not use any other person’s account at any time, without the permission of the account holder and Wholetailer.

(6.8) Wholetailer shall make all reasonable efforts to ensure that your information is kept confidential. However, Wholetailer shall not be responsible for any disclosure or leakage of confidential information and/or loss or damage of the Device due to theft, negligence or failure on your part to practice safe computing.

(6.9) You shall ensure that while using the functions and features, all prevailing and applicable laws, rules and regulations, shall at all times, be strictly complied with by you and Wholetailer shall not be liable in any manner whatsoever for default of any nature, by you, regarding the same.

(6.10) You understand and acknowledge that upon using the Services, you authorize us to access third party sites designated by you, on your behalf, to retrieve such information requested by you, and to register for accounts requested by you. For all purposes hereof, you hereby grant us a limited powers and hereby authorize us with the full power of substitution and re-substitution, for you and in your name, place and stead, in any and all capacities, to access third party internet sites, servers or documents, retrieve information, and use your information, all as described above, with the full power and authority to do and perform each and every act and thing requisite and necessary to be done in connection with services and facilities available on the Services, as fully to all intents and purposes as you might or could do in person. YOU ACKNOWLEDGE AND AGREE THAT WHEN WE ACCESSES AND RETRIEVE INFORMATION FROM THIRD PARTY SITES, WE ARE ACTING AS YOUR AGENT, AND NOT THE AGENT OR ON BEHALF OF THE THIRD PARTY. You agree that such third parties shall be entitled to rely on the foregoing authorization, agency granted by you.

(6.11) You must notify your bank immediately in the event your credit/ debit card is lost, stolen, not received, swallowed at an ATM, or is being misused without your permission. Please refer the detailed instructions received from your bank for additional precautions to be taken in case of loss/ theft/ misuse of your credit/ debit card.

7. Accuracy of materials

(7.1) The material as part of the Services and as appearing on the Website could include technical, typographical, or photographic errors. Wholetailer does not warrant that any of the material on the Website is accurate, complete or current. While, Wholetailer may make changes to the material made available as the Services or on the Website at any time without notice, however it is under no obligation to update the material.

8. Generation of content by the User

(8.1) Wholetailer provides that its Users have an option of creating videos, audio, clips, uploading, displaying, sharing, publishing the content on the Website (“User Content”). Upon publishing or uploading of any User Content on the Website, you represent and warrant to Wholetailer that:
You are the owner or the license holder of all copyright in the User Content,
The User Content shall not infringe the intellectual property rights or other rights of any person or entity, including but not limited to copyright, moral rights, trademark, patent or rights of privacy or publicity,
The User Content does not include any harmful or hateful content,
The User Content does not disparage, insult or malign any person, people, races, religion or religious group and does not have any obscene, pornographic, abusive, inflammatory or otherwise sexually oriented or objectionable contents, The User Content is not contrary to any applicable laws.

(8.2) You agree and acknowledge that Wholetailer has no role or control over and assumes no responsibility whatsoever for, the User Content and by posting such User Content on the Website, you expressly undertake to be personally liable for any and all liability arising therefrom. You also agree and acknowledge that Wholetailer has a right to review the User Content but not an obligation to assess if the same is contrary to these T&C and/or any applicable laws. Further, Wholetailer may remove any content from the Website and/or block, disable, terminate or suspend the User account in its sole discretion (including in the event a notice is received by Wholetailer that such User Content is breaching any intellectual property right of any third party)

(8.3) Wholetailer hereby agree and confirms as follows:
Subject to the provisions of the Privacy Policy, any data received from the Users shall not be shared with any third-party for monetization purposes (including to such persons who are engaged in the business of lead generations) without prior intimation to the relevant User.
The details shared by the Users will be stored in encrypted format.
All User Content remains the property of such User and constitutes the intellectual property of such User alone. Wholetailer shall not, in any manner and without the consent of such User share or authorise the replication of such content by any other User provided that in the event that any content that is already available in the public domain and/ or the Website, and by virtue of such availability in public domain, such content may be generated in same or substantially similar form by multiple Users, Wholetailer shall not be under an obligation to remove such same or substantially similar content of any other User.

9. Third Party Links, Promotions and Advertisements

(9.1) All the websites linked to the Website are not verified by Wholetailer and inclusion of any link does not imply endorsement by Wholetailer and usage/ access of/ to any such linked website is at the user’s own risk.

(9.2)The Website may from time to time run promotions and advertisements of third parties, products and/or services. Your relationships and business dealings with any such third parties shall be solely matters between you and such third parties.

(9.3)You acknowledge and agree that Wholetailer is not responsible or liable for any loss or damage of any kind incurred as a result of any such dealings with such third parties.

10. Force Majeure

(10.1) Wholetailer shall not be liable for failing to perform, or delay in performance of, any of its obligations if, and to the extent that, such failure or delay is caused by an event substantially beyond its control, including but not limited to acts of God, acts of the public enemy or governmental authority in its sovereign or contractual capacity (including but not limited to declaration of lockdown), war, terrorism, floods, fire, strikes, epidemics, pandemics, civil unrest or riots, and/or power outage or grid failure.

11. Return for Damaged and Missing items

At Wholetailer, we strive to provide you with top-quality products and services. In the event that you receive damaged or incomplete items, we offer a hassle-free return process to ensure your satisfaction. 

(11.1) Returns for Damaged Items:

  • If you receive products that are damaged or defective, please contact us within 1 day of delivery.
  • We will arrange for the return of the damaged items and provide you with a replacement at no extra cost.
  • You may be required to provide photographic evidence of the damage for our records.

(11.2) Returns for Missing Items:

  • If any items in your order are missing upon delivery, please notify us within 1 day.
  • We will investigate the issue and arrange for the missing items to be sent to you promptly.

(11.3) Returns for Damaged Items:

  • To initiate a return, please contact our customer support team at support@wholetailer.optimite.net
  • Our team will guide you through the return process and provide you with a return authorization if necessary.
  • Returned items must be in their original packaging and in unused condition.

(11.5) Contact Us:

  • If you have any questions or concerns regarding our return policy, please don’t hesitate to contact our customer support team at support@wholetailer.optimite.net

12. Indemnification

(12.1)You agree to protect, defend and indemnify us and hold us and our officers, directors, partners, employees, agents, investors and representatives harmless from and against any and all claims, damages, costs and expenses, including attorneys’ fees, arising from or related to your access and use of the Website and/ or the Services in violation of these T&C and/or your infringement, or infringement by any other user of your Account, of any intellectual property or other right of anyone.

(12.2) The terms of this provision will survive any termination or cancellation of these T&C or your use of the Services.

13. Warranties

(13.1) The Services and the functions and feature of the Website are provided on an “as is” and on an “as available” basis. We expressly disclaim all warranties of any kind, whether express or implied, including, but not limited to the implied warranties of merchantability, fitness for a particular purpose and non-infringement.

(13.2) Wholetailer shall make reasonable efforts to provide the Services and the functions and features. However, we make no warranty that the Services shall meet your requirements, be uninterrupted, timely, secure, and/or error free. Further we do not make any warranty as to the results that may be obtained from the use of the functions and features or as to the accuracy, reliability and/or quality of the output derived therefrom.

(13.3) Wholetailer shall not be liable for the loss and/or damage of the confidential information or data of the User arising as a result of an event or a series of related events, that is beyond its control including failures of or problems with the internet or part of the internet, attempted hacker attacks, hacker attacks, denial of service attacks and/or viruses or other malicious software attacks or infections.

(13.4) Any material downloaded or otherwise obtained through the Services is done at your own discretion and risk and you are solely responsible for any damage to your Device or loss of data that results from the download of any such material. No advice or information, whether oral or written, obtained by you from us through or from the Service will create any warranty not expressly stated in these T&C.

14. Limitation of Liability

(14.1) IN NO EVENT SHALL WE BE LIABLE FOR ANY DIRECT, INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES OR FOR ANY DAMAGES WHATSOEVER INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF USE, DATA OR PROFITS, ARISING OUT OF OR IN ANY WAY CONNECTED WITH THE ACCESS, USE OR PERFORMANCE OF THE SERVICES, FUNCTIONS AND FEATURES OR FOR INTERRUPTIONS, DELAY, ETC., EVEN IF WE WERE ADVISED OF THE POSSIBILITY OF DAMAGES RESULTING FROM THE COST OF GETTING SUBSTITUTE FACILITIES ON THE SERVICES, ANY SERVICESS, DATA, INFORMATION OR SERVICES PURCHASED OR OBTAINED OR MESSAGES RECEIVED OR TRANSACTIONS ENTERED INTO THROUGH OR FROM THE SERVICES, UNAUTHORIZED ACCESS TO OR ALTERATION OF YOUR TRANSMISSIONS OR DATA STATEMENTS OR CONDUCT OF ANYONE ON THE SERVICES, OR INABILITY TO USE THE SERVICES, THE PROVISION OF OR FAILURE TO PROVIDE THE FUNCTIONS AND FEATURES, HETHER BASED ON CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY OR OTHERWISE. THIS CLAUSE SHALL SURVIVE IN PERPETUITY

15. Confidentiality

(15.1) You will not disclose any information provided to you including the User list, customers list, name and addresses, ideas, business model, processes, concepts etc. relating to Wholetailer or the Website to any third party (“Confidential Information”) that has been disclosed to you or come into your knowledge.

(15.2) You acknowledge and agree that the Confidential Information so provided to you shall at all times be the property of Wholetailer and any breach of the same shall cause irreparable damage to Wholetailer.

16. Severability

(16.1) If any provision of these T&C is held to be illegal, invalid or unenforceable under any present or future applicable laws: (a) such provision will be replaced with another, which is not prohibited or unenforceable and has, as far as possible, the same legal and commercial effect as that which it replaces; and (b) the remaining provisions of the T&C will remain in full force and effect and will not be affected by the illegal, invalid, or unenforceable provision or by its severance here from.

17. Termination

(17.1) Wholetailer may block, restrict, disable, suspend or terminate the use of the Services at any time without giving any notice to you in case you are inter alia found to (i) be in breach of the terms of these T&C (including the Privacy Policy); (ii) violate any applicable laws; (iii) be infringing the intellectual property rights of any third party; (iv) be acting in a manner which may result into any claim against Wholetailer.

(17.2) Upon termination, the rights and license granted to you herein shall terminate and you must cease all use of and access to the Services and/ or Website and you must destroy any downloaded materials in your possession whether in electronic or printed format.

(17.3) Any termination of your right to use or access the Website and/ or the Services shall not affect liability incurred by you prior to such termination.

18. Waiver

(18.1) Any failure on the part of Wholetailer to require performance of any provision of these T&C shall not affect its right to full performance thereof at any time thereafter, and any waiver by Wholetailer of a breach of any provision hereof shall not constitute a waiver of a similar breach in the future or of any other breach.

19. Assignment

(19.1) You shall not assign or transfer any rights, obligations, or privileges that you have under these T&C, without the prior written consent of Wholetailer. Subject to the foregoing, these T&C will be binding on your legal heirs, successors and permitted assignees. Any assignment or transfer in violation of this clause will be deemed null and void. Wholetailer’s rights under the T&C are freely transferable by Wholetailer to any third parties without the requirement of intimating you or seeking your consent.

20. Updates

(20.1) Wholetailer reserves the right to update the Website and/ or the Services, in order to, inter alia, increase efficiency, optimize user interface, and add new facilities from time to time.

21. Validity of T&C

(21.1) These T&C shall apply when you complete the authentication process and create an Account and shall remain valid and binding on you for so long as you maintain the Account.

22. Governing Law and Jurisdiction

(22.1) These T&C (and by extension, the Privacy Policy) are governed and construed in accordance with laws of India. By using the Services, you hereby irrevocably consent to the exclusive jurisdiction and venue of courts in New Delhi, India, in the event of any disputes arising out of or in relation to your access to and use of the Services.

23. Contact Us:

(23.1) You may please contact us at support@wholetailer.optimite.net

Wholetailer for Brands

Throughout these Brand Terms of Service (“Brand Terms”), the terms “Wholetailer,” “us,” and “we” refer to Optimite Technologies Private Limited, located at 21B, Udyog Vihar, Gurugram, Haryana – 122016. The terms “you” and “your” refer to you as a user of the Services in your capacity as a Brand. These Brand Terms, along with Wholetailer’s Terms of Service (“General Terms”) and Privacy Policy, govern your sale of products as a Brand through the Services. This document references and links to various Wholetailer policies that provide additional details regarding the Services, and such policies are incorporated herein by reference and are to be treated as part of these Brand Terms. By confirming your agreement to the Terms of Service when registering, you acknowledge and agree to the terms set forth below. Capitalized terms used herein but not defined shall have the meanings given to them in the General Terms. Throughout these Brand Terms, the word “include” or “including” means “including, but not limited to”.

1. Key Definitions

“Brand” means a seller who offers to sell and/or sells its products to Retailers through the Services. “Distributor” means a seller who offers to sell and/or sells a third-party brand’s products to Retailers on the Services under express, valid, and continuous authorization from such third-party brand.

“Retailer” means a buyer who purchases products through the Services for the purpose of resale.

2. Account Registration – Brand Account

To sell products through the Services as a Brand, you must apply to become a brand and be approved by Wholetailer for an account (“Brand Account”), as further set forth in the General Terms. By accepting these Brand Terms and providing the requested information (including any necessary documentation evidencing product compliance and safety, appropriate licenses and registrations applicable to your products, e.g., alcohol), and if you are a Distributor, proof that you have the necessary rights from applicable third-party brands whose products you seek to distribute on the Services, you authorize Wholetailer and its affiliates to accept orders placed by Retailers for the sale of Brand products, and on behalf of any third-party brands whose products you seek to distribute on the Services. Wholetailer will use good faith efforts to review your application to become a Brand as soon as possible. You acknowledge that Wholetailer is only able to accept a limited number of Brands at any given time, and that Wholetailer is not obligated to accept you as a Brand. You hereby release Wholetailer from any liability regarding the acceptance process.

Wholetailer is a multi-brand distributor that streamlines the process for Indian retailers to purchase directly from D2C brands, simplifying B2B transactions.

Get the latest from wholeailer

Extra Margins

Exclusive Products

No Minimum Orders

Pay On Delivery

© 2024 Optimite. All Rights Reserved